Scope
- Advertising
- Social Media Management
- Website Design
- Branding
- Photography
- Email Marketing
Client Overview
Gourmetica Restaurant Marketing Agency proudly presents Liman Restaurant, a captivating Mediterranean venue in Islington, London. Rooted in the historic "Fertile Crescent" to the Levant, Liman seamlessly blends tradition with a modern touch. Seeking to enhance brand presence and customer engagement, Liman approached our agency with a vision to become the premier destination for exceptional dining experiences. Our expertise in social media management, Google and Facebook advertising, and review management aligned with Liman's goal, marking the beginning of a strategic partnership.
Social Media Management
Our marketing journey with Liman Restaurant commenced with an in-depth analysis of their target audience, brand identity, and competitors. Leveraging these insights, we formulated a robust social media strategy aimed at amplifying Liman's online presence, fostering engagement, and showcasing the restaurant's culinary excellence.
Email Marketing
We crafted compelling messages in a strategic email marketing campaign reaching various customer segments, including business companies. The campaigns resulted in a substantial increase in reservations, showcasing the effectiveness of our targeted email marketing approach.
Photography
Our tailored photoshoot for Liman Restaurant has become a cornerstone in our marketing strategy. These professionally captured visuals, showcasing the restaurant's ambiance and dining experience, play a pivotal role in engaging our audience. From social media to online ads, these captivating images have proven indispensable in drawing patrons to experience the unique charm of Liman. In the visually-driven landscape of restaurant marketing, our collaboration with skilled photographers has not only attracted attention but also shaped Liman's digital identity, making it a standout destination for culinary enthusiasts.
Google and Facebook Advertising
In our pursuit to enhance Liman's reach and attract new patrons, we meticulously designed targeted advertising campaigns on Google and Facebook. Employing precise keyword research and audience segmentation, we fine-tuned the ads to connect with individuals actively seeking outstanding dining experiences in the Islington area.
Review Management
Recognizing the pivotal role of online reviews in shaping a restaurant's image, we implemented a comprehensive strategy for Liman. Vigilantly monitoring platforms such as Google Reviews and TripAdvisor, we responded promptly and professionally to both positive and constructive feedback, ensuring a proactive approach to maintaining Liman's online reputation.
Exceptional Performance Stats
- Attained a remarkable 18x ROI (Return On Investment) on a monthly average.
- Sustained a solid 2.8% Conversion Rate on a monthly average.
- Greeted 85 new guests on a monthly average
Results
- The refined approach to Liman's online presence resulted in a user-friendly website, contributing to a 40% increase in online reservations and a significant 30% decrease in bounce rates. Our strategic initiatives led to a 45% growth in social media followers within a month, surpassing industry benchmarks with an average engagement rate of 8%.
- Effectively reached over 120,000 targeted individuals through impactful advertising campaigns.
- Secured a substantial 25% increase in website conversions, leading to a notable surge in reservations and bookings.
- Strategically optimized ad campaigns, achieving a 15% reduction in cost per click while maximizing return on ad spend.
- Maintaining a positive online reputation remained paramount, evident in a consistent 4.7-star rating across various review platforms. Our dedication to outstanding customer service was underscored by responding promptly to 92% of customer reviews within 24 hours, reinforcing Liman's unwavering commitment to delivering exceptional experiences.
