Scope

BiiTest is a UK-based healthcare brand specialising in the development of innovative diagnostic testing solutions. With a focus on quality, reliability and accessibility, the company develops advanced testing products designed to support modern healthcare needs.

As the business continued to expand its digital presence, BiiTest partnered with Gourmetica to strengthen its online growth strategy. Our objective was to build a scalable digital marketing approach that increased brand visibility, supported e-commerce growth and created a stronger foundation for long-term customer acquisition.

BiiTest required a comprehensive digital marketing strategy capable of supporting its long-term growth objectives while strengthening its online presence across multiple digital channels.

The goal was to improve brand awareness, increase qualified traffic, maximise advertising performance and establish a scalable marketing framework to support future e-commerce growth.

Gourmetica developed a fully integrated digital growth strategy combining paid advertising, social media and e-commerce marketing into one performance-driven approach.

Through continuous optimisation, audience targeting and data-driven decision making, we focused on increasing visibility, strengthening customer engagement and supporting sustainable online growth.

Developed a tailored digital marketing strategy aligned with BiiTest's business objectives and long-term growth plans.

Created a scalable e-commerce marketing strategy designed to improve customer acquisition and support future online growth.

Developed a strategic content and communication plan focused on strengthening brand awareness and customer engagement.

Planned, launched and continuously optimised Google Ads campaigns to increase qualified traffic and maximise advertising performance.

Created and managed high-performing Facebook and Instagram campaigns focused on increasing brand awareness, customer acquisition and campaign efficiency.

Monitored campaign performance, customer behaviour and marketing effectiveness through ongoing reporting and continuous optimisation.