GREAT BRITISH DONER

Scope

  • Responsive Website Design
  • Multi-Location Navigation Map
  • Social Media Management
  • Google Ads Setup
  • Meta Ads Management
  • Content Creation

Client Overview

Great British Doner is a fast-growing multi-location restaurant brand redefining modern street food across the UK. As the business continued to expand, the brand required a scalable digital presence capable of supporting customer acquisition, franchise growth and consistent brand communication across multiple locations.

Gourmetica partnered with Great British Doner to design and develop a modern, high-performance website while delivering an integrated digital marketing strategy. Through ongoing social media management, Google Ads and Meta advertising, we continue to strengthen the brand's online visibility, drive customer acquisition and support its long-term expansion strategy.

Challenges

The brand needed a centralized website that allowed users to easily find their nearest location, view menus, and order online, while maintaining a single, consistent brand message. They also needed localized advertising campaigns to drive traffic to newly opened franchise locations.

Solution

To support the rapid growth of Great British Doner, we developed a digital ecosystem built around performance, scalability and brand consistency.

A bespoke website was designed and developed to showcase the brand, support multiple locations and simplify the customer journey. Alongside the new website, we implemented a comprehensive digital marketing strategy including social media management, Google Ads and Meta advertising to increase brand awareness, generate qualified traffic and drive measurable business growth.

Every marketing activity was aligned with the brand's expansion objectives, ensuring a consistent digital experience while supporting customer engagement and future franchise growth.

+140% Franchise Leads

4.1x increase Total Web Bookings

+45% per venue Foot Traffic Growth

Services Delivered

  • Website Design & Development
  • UX & UI Design
  • Social Media Management
  • Google Ads Management
  • Meta Ads Management
  • Digital Growth Strategy
  • Brand Content Creation
  • Performance Marketing
  • Landing Page Optimisation
  • Analytics & Reporting