Scope

Leonidas is a premium Belgian chocolate retailer offering handcrafted chocolates, gift collections and seasonal products through its e-commerce website, serving customers across the UK.

As online demand continued to grow, the business partnered with Gourmetica to strengthen its digital presence, increase online sales and maximise the performance of its e-commerce marketing strategy. Our objective was to attract more qualified customers, improve conversion opportunities and support sustainable revenue growth through data-driven marketing.

Although the business had a strong product offering and an established e-commerce website, it required a more strategic digital marketing approach to drive sustainable online growth.

The objective was to increase qualified traffic, improve conversion performance, maximise advertising efficiency and build stronger brand awareness across multiple digital channels.

Gourmetica developed and implemented a comprehensive e-commerce growth strategy combining paid advertising, social media marketing and continuous performance optimisation.

By integrating Google Ads, Meta advertising and organic social media into one unified strategy, we focused on increasing online revenue, improving customer acquisition and creating long-term sustainable growth.

Developed a tailored digital marketing strategy designed to increase online revenue, customer acquisition and long-term business growth.

Planned, launched and continuously optimised Google Search, Shopping and Performance Max campaigns to maximise visibility, qualified traffic and return on ad spend.

Created and managed high-performing Facebook and Instagram campaigns focused on increasing online purchases, remarketing performance and customer acquisition.

Delivered engaging social media content designed to strengthen brand awareness, build customer loyalty and support ongoing e-commerce growth.

Analysed customer behaviour and continuously optimised campaigns, landing pages and advertising performance to improve conversion rates.

Monitored campaign performance through detailed reporting and actionable insights, enabling continuous optimisation and data-driven decision making.