Swiss Scent is a premium e-commerce fragrance brand offering luxury home scents, perfumes, and scent branding products. Although the brand had a strong product range and premium positioning, it needed a comprehensive digital marketing strategy to increase online sales, improve customer acquisition, and maximise return on advertising spend.

1. Increasing online sales in a highly competitive e-commerce market.

2. Driving qualified traffic to the online store.

3. Reducing cart abandonment and improving conversion rates.

4. Building customer loyalty and increasing repeat purchases.

We launched and optimised Google Shopping, Performance Max, Meta Ads, and dynamic remarketing campaigns focused on high-intent customers. Continuous optimisation of audiences, creatives, and bidding strategies significantly improved sales performance while reducing acquisition costs.

We enhanced the online shopping experience by improving product page layouts, navigation, mobile responsiveness, page speed, and checkout flow. We also implemented conversion-focused landing pages to maximise purchase rates.

Our team developed premium lifestyle content across Instagram and Facebook, combining organic content with paid campaigns to strengthen brand awareness, showcase products, and drive qualified traffic to the online store.

We implemented automated email flows including welcome sequences, abandoned cart recovery, browse abandonment, post-purchase follow-ups, and customer retention campaigns to increase repeat purchases and customer lifetime value.

We optimised product pages with SEO-friendly content, improved technical SEO, and continuously monitored customer behaviour using analytics to identify opportunities for higher conversion rates.

• 65% increase in online store revenue through targeted digital campaigns.
• 70% increase in qualified website traffic.
• 38% improvement in e-commerce conversion rate.
• 42% increase in returning customers through email automation.
• 35% reduction in cart abandonment rate.
• 5.2x average Return on Ad Spend (ROAS) across paid advertising campaigns.

• Online Revenue: Increased by 65%, generating substantial growth in e-commerce sales.
• Qualified Traffic: Increased by 70%, attracting customers with strong purchase intent.
• Conversion Rate: Improved by 38%, converting more visitors into paying customers.
• Customer Retention: Increased by 42% through personalised email marketing and automation.
• Cart Recovery: Reduced abandoned carts by 35%, recovering lost revenue opportunities.

Gourmetica delivered a complete e-commerce growth strategy combining paid advertising, website optimisation, social media marketing, SEO, email automation, and conversion rate optimisation. This integrated approach enabled Swiss Scent to scale online sales, strengthen customer loyalty, and achieve sustainable long-term growth.