RUSTIQ RESTAURANT

Scope

  • Google My Business Optimization
  • Influencer Collaboration

Overview

Gourmetica collaborated closely with Rustiq to develop a comprehensive digital marketing strategy that included social media management on platforms like TikTok, Instagram, and Facebook, as well as performance marketing on Google and Facebook to tap into cold audiences.

Challenges

When we initially partnered with Rustiq, they faced the challenge of limited visibility in the highly competitive Leamington Spa dining scene. Although they had a strong offline reputation and a dedicated customer base, they were struggling to reach potential customers and expand their clientele. Our goal was to increase their brand awareness, engage with the local community, and drive more foot traffic to their establishment.

Results

  • Through Gourmetica’s social media management efforts, the restaurant witnessed a significant boost in brand awareness. Engaging posts, viral TikTok videos, and aesthetically pleasing Instagram content attracted a growing number of followers and generated positive buzz. Rustiq became a go-to spot for locals looking to experience the best of Spanish fine dining.
  • The performance marketing campaigns successfully penetrated the cold audience, attracting new customers who had not previously been aware of the restaurant. By strategically targeting potential diners in the Leamington Spa area, we drove a substantial increase in reservations and foot traffic to the restaurant. The digital marketing efforts effectively converted online engagement into tangible offline results.
  • Gourmetica’s continuous efforts in managing the restaurant's online presence led to positive customer reviews and feedback. The restaurant's reputation soared, with guests praising the exceptional dining experience, authentic Spanish flavors, and impeccable service. This positive online reputation further boosted the restaurant's credibility and attracted more customers.